Meet the woman behind the purpose-filled, self-care lifestyle brand, ButterSoft Essentials™. A Brooklyn native, I developed a line of plant-based, handmade products-dedicated to lovers of all things self-care; individuals who live for the smell and feel goods. As an intentionally bold and resilient Black woman, I pride myself on my brand’s ability to intertwine confidence with the importance of self-care. Being highly cognizant of how crucial it is for all, I’ve created the space and budget friendly way for you to invest in your personal forms of pampering outside of the constraints of daily routines. Throughout womanhood, I’ve come to realize the value in fostering and maintaining exceptional mental, spiritual, and physical hygiene to show up as my best self, always.
The Brand Story
My personal journey began in childhood—with a near death experience almost drowning while on a school trip. With a plethora of justification, I became terrified of water. However, through the highs and lows of adulthood, I began to find solace in taking showers. Transforming my deepest insecurity into a place of healing and intention. This realization propelled me to birth ‘ButterSoft Bae™’.
The ButterSoft brand in its entirety was then formed around my tremendous support for the consumer. My greatest wish is for you to become a healthier version of yourself. Promoting self-awareness and self-adoration through intentional cleansing + moisturizing—superseding the care level of other 21st century ‘self-care’ brands. The end goal is for men, women, and youth alike to view routine showers and physical hygienic practices as more than ‘just another thing to do.’ Learning to take time to unpack and ‘essentially’ focus on being present with one’s self.
“My confidence in who I am stems from my mental strength. I make conscious choices to treat myself well, in all ways possible. Taking care of my mind has benefited me exponentially and has been a catalyst to intentionally nurturing my physical well-being. Shower Therapy™ is such an underrated form of self-care. It’s in the shower that we are our truest selves. We can tear down our walls and take off our masks. We can release, and be vulnerable. Self-care starts in the mind and everything else follows. It’s a priority—not a chore.”—Founder + CEO, Christine W.